everything you need to know for the business of Web 2.0

Do you want to be Fruitful?
In a world where there is an ever-expanding choice of new technologies to help business become more efficient and productive, it can be hard knowing where to start. You may have heard of the different Web 2.0 tools, such as blogs, wikis, and social networks, but perhaps it isn’t very clear how you would use them in your own business. What can a blog do that a wiki can’t? And what use is a social network in a corporate environment? What does ‘ambient intimacy’ mean?

Once you have decided on the technology you want to use, how do you introduce your new tools? Such software is generally elective - people can choose to use it, or not. Frequently, they decide not. So what is the best way to introduce social tools into the work environment? How do you foster adoption?

We can answer all these questions - and many more.

Who are we?
Fruitful is a group of independent web 2.0 experts - Suw Charman-Anderson, Lloyd Davis, Leisa Reichelt and Stephanie Booth - who have been working at the cutting edge of the web for many years. We understand how to apply new technologies to your business or to your project. And you can tap into our years of experience and knowledge by attending one of our seminars.

The seminars
We believe that whilst conferences are great for giving you inspiration, sometimes you need to get into the nitty gritty of a subject, but don’t want to take the plunge and hire a consultant just yet. That’s where Fruitful Seminars come in - we organise very small groups of people and provide you with the insight we’ve gathered over the years. No group is bigger than nine, so you are guaranteed personal attention and the opportunity to talk about your specific situation. Fruitful Seminars are fantastic value for money - giving you access to the very best experts in their field.

So take a look at our site, and get in touch if you’d like to know more.